The metaverse – it’s the term on every marketer’s lips right now. But is the metaverse just another new channel or will it revolutionise the way brands engage and connect with their audiences?

AdNews straps on a VR headset and enters the virtual world of the metaverse for its latest edition, explaining exactly what the metaverse is, and the potential opportunities it holds for advertisers.

In a cover concept devised and produced by creative agency Showpony with help from comic book artist Ryan Smallman, we ask, with this platform growing at an incredible rate, who will truly master the metaverse?

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